The online travel marketing is developing relentlessly. Did you realize that online travel deals have generated more than 560 billion US $? By 2020, this figure is anticipated to grow beyond 800 billion US$. Moreover, as per Statista, there are more than 60 million people in the US alone, who dealt with their hotel reservations online during the year 2016.
If you want your hotel to be a part of this industry, you should fabricate a solid online presence with the help of digital marketing. Digital marketing in the accommodation business isn’t a fresh thing. Many accommodation properties are already utilizing it to slice through the commotion and reach their target audience.
Here are the best 5 things you have to know in hotel digital marketing.
Search engine optimization plays a huge role
Search engine optimization (SEO), ought to be ever present in your digital marketing strategy. Why? Since SEO creates best outcomes in the long haul, and is the main thing that can help you significantly increase the visibility of your property.
You should realize that SEO doesn’t just spin around making content and uploading it to your blog. Actually, today, SEO is quite a lot more. You should get your website architecture checked; enhance its ease of use and loading speed, etc.
There are such huge numbers of activities that you will need to utilize an expert to do it. On the off chance that you need to keep yourself updated about the most recent changes in the field, don’t hesitate to check Moz whiteboard Friday posts. They share all the SEO news you will ever require.
Your website is still important
Having a website has never been more important in the hotel business than it is today. Since the amount of online bookings is exponentially developing, your website must be the latest. Also, obviously, this must be a nonstop effort.
What is most vital when you need to take legitimate care of your hotel website? All things considered, basically, you need to address every one of the parts of your visitor’s experience. Those are: website speed, ease of use, format, typefaces, colors, and the sky is the limit from there.
There is one thing that is more critical than everything else, and it is a responsive design. Half of all Internet users utilize smart phones, and you need to ensure that you website is totally versatile prepared. Give careful consideration to your website menus, Landing pages, call to actions and forms.
Chat-bots can help you out
If you haven’t heard, chat-bots are this tremendous IT drift. People are finding various applications for them in a wide range of industries, and the hotel business is no exemption. Chat-bots are basically programs – a bit of programming that utilizes natural language handling, machine learning, and artificial intelligence to speak with people.
How they help your property? You can easily incorporate them in any communication channel and give a delightful and relentless available service. They can likewise be set up for booking, so that your visitors can do so on the go from their smart phones whenever they want. This fast reserving choice is very helpful when you realize that 65% of travelers book online from their smart phones.
Not just that you will get a free word of mouth marketing help because of the astounding services, however a chat-bot integrated to your live chat channel on your official website will expand the time spent per visitor in this way boosting your Search engine result pages (SERPS).
Smart utilization of Social Media
Social media marketing is a vital connection in the hotel digital marketing chain. Huge number of travelers loves to share their insights, experiences and photos online.
Alongside well known booking websites, they additionally do it on social media platforms. With appropriate tools, you will have the capacity to listen what’s happening via social media and make changes to keep your guests satisfied.
Social media paid advertisements are also a possible option. A larger part of these platforms look at travel business organizations as their important advertising customers. Facebook has even reported Trip Consideration; an alternative that will enable you to target particular customers, constructing your promotional campaign on their behavior on Instagram and Facebook.
Cloud Based Hotel PMS
Hotel management system ( cloud PMS) are accepted as powerful software by numerous business entrepreneurs in the hotel business. While this product can enable you to enhance your organization from within, it can likewise enable you to influence your changes become clearly visible from the outside.
For example, the most modern cloud based hotel PMS empowers you visitors to make reservations online. A solitary screen and mobile ready reservation option will dumbfound your guest and enable you to build your visibility online.
A quality PMS has numerous extraordinary advantages for your website guests. As one example, we can see real time bookings. Being able to check the availability at anytime and book on the spot is the meaning of ease of use when it comes to hotel management. Moving on, you can provide special packages to your returning clients, at rates they can hardly discover on other OTA’s.
Hotel digital marketing is all about building an online presence that offers an incredible visitor experience to potential customers by putting your cash into smart and highly focused on the target audience. At last, PPC marketing can also be useful, if you want to get quick results and boost awareness about your promotions, Last minute options, and other special deals.