Top 7 Effective Wi-Fi Security Tips for the Hospitality Industry

In the wake of boundless connectivity and current technological revolution, one would think that the hospitality business would finally enter another brilliant age. Digital nomadism has just been built up as usual way of doing things of this age, while 24/7 availability is never again a matter of argument. Be that as it may, rather than a modern renaissance, hoteliers are encountering disintegrating wellbeing issues.

The most recent features from the business are getting the message out of incessant phishing frequencies, data hacks and security breaches. They are clearly incurring significant damage to luxurious hotels and little hospitality organizations alike, in this way undermining singular brands as well as the business all in all. It’s surely an explanation of concern; however, it is anything but a reason for the freeze, as dependable arrangements really do exist.

The accompanying is the main hotel Wi-Fi security checklist you require.

Everything Starts and Ends with SSL, PCI Compliance and GDPR

At the point when cybersecurity specialists discuss PCI compliance, they don’t mean it as a pro tip or an optional rule. For all organizations in the hospitality business, PCI compliance is mandatory. You just can’t anticipate that your guests to entrust you with their personal data without security assurance.

GDPR, or The General Data Protection Regulation is fundamentally a law that deals with data protection and privacy everybody that lives in any nation that is a member from the European Union. Fundamentally, it directs any sort of personal data that is sent out outside the EU.

Fortunately, that is the place a dependable hospitality software organization enters the scene. We’ll speak more about the technology these organizations provide later, since for now, you require their expert opinion on general security standards and on PCI complaint strategies you should utilize for the intensive scope.

Software Security Is of Utmost Importance

Wi-Fi technology isn’t especially mind-boggling, which is a reason more to keep it updated consistently. In any case, it’s not just Wi-Fi devices that can be helpless against cyber-attacks. Laptops and PCs are similarly simple targets, and their security calls for reliable firewalls and regular system updates.

In the hospitality business, the most vital part of a security protocol is devoted hospitality software. Whatever you use for dealing with your business and putting away your guest’s data, be that a straightforward CRM tool or a more intricate web based hotel PMS, you should ensure that it’s dependably state-of-the-art.

All hotels need to keep two separate networks, one for any internal operational and organization systems, and another for any visitor network or third party application that the hotel is referred to offers to their guests.

Believing the Software Maintenance Expert

If your visitor data is being stored in the cloud, there’s extremely very little you can do about protecting it all alone. Each reliable hospitality software company that offers cloud-based hotel PMS solutions gives day in and day out specialized help and does regular software maintenance for your benefit.

These organizations are maintenance and security specialists, so there’s no requirement for you to interfere with their Job. In any case, you should keep an open discourse with their technical support, remain informed about their discovery and anticipation benefits, and apply them on all guests’ networks if vital.

Here are a couple of things you should look out for:

  • Firewalls – to shield your system from intruders
  • Encryption – to keep logins and passwords secure
  • IP based security – encryption in view of the client’s IP

Encryption Is Vital for a Safe Environment

Every one of the digital channels that you use for both interior and external communication must be appropriately encrypted. It’s valid that encryption can be broken as well; however, it’s flawlessly normal that encrypted system devices can’t be breached as effectively as those with no layer of protection at all.

The issue is that Wi-Fi encryption has a tendency to complicate things for guests. In a bigger hotel environment, it can back the connection down and cause issues for incompatible devices. It’s is still essential for cyber protection, however, so consider utilizing a double connection equipment that supports multiple networks.

Role-Based Access Brings Complete Control

All the best cloud-based hotel PMS software, CRM suites, and BPM tools offer venture review security features that keep guest information and business intelligence under the lock. Security issues that used to tarnish the cloud computing’s name have been tackled a while ago, so there’s nothing to stress over.

Here, it is imperative to specify secure interfaces, implying that all systems should work seamlessly with each other, yet they ought to have a protected firewall bridge between them, and every system ought to be facilitated on separate networks.

What you can do to build an additional layer of protection around these systems is to build up a role-based access control. Additionally, to encryption, it works with unique credentials that are assigned to each individual from the staff, while likewise giving you an option to limit access to those who don’t need it.

Building a Culture of Security Awareness

With a hotel Wi-Fi being a public access network and with staff PCs enabling access to the cloud database, the worries about cybersecurity in the hospitality business are certainly not a comment for conceded. Indeed, even with all security efforts in place, the hotel network can at present be helpless.

The main certain approach to anticipate cyber-attacks are, subsequently, an all-encompassing methodology that incorporates both dependable technology and security awareness. Ensure that the greater parts of your staffs are prepared to utilize software and internet in a protected and dependable way and that all guests are encouraged to do likewise.

In the hospitality business, cybersecurity infers not just dependable Wi-Fi hardware, encoded networks and solid cloud-based Hotel PMS technology, yet in addition security awareness. As long as you stay educated on the most recent dangers, you will be the main firewall that your guests require.

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Top 10 Communication Trends in Hotel Technology

The “waters” in the hotelier business are never still. Getting the best and most significant wave is everyone’s dream in this industry. Because of hotel advancement, today, everyone has the opportunity to do in that capacity.

The communication scene has changed to engage everyone to get the prizes of the most forward technologies. If you are not happy with these, we won’t hold it against you, in light of the way that there are such a critical number of. Or maybe, we should see the best 10 correspondence slants in the hotel advancement.

Social Media communication for Hoteliers

Verbal trade is the most proficient sort of advancing in this industry. This is the reason it has ended up being basic for hotels to develop an ear for social media listening. Social Media communication can be used to get some answers concerning guest experiences and taking off crucial upgrades to pass on an unrivaled trial after some time.

Likewise, these platforms offer hoteliers a chance to expose their advertisements at truly low expenses. Notwithstanding, Social media communication for hotelier is the tremendous example that opens new potential results for people around here. While attracting clients, it is fundamental to use hashtags to extend the viral potential.

Chatbots

Giving information and a five-star advantage for customers throughout the day and throughout the night is an indispensable factor of customer experiences today. Chatbot development offers new courses for hoteliers to attract their expected intrigue gathering and increase conversation rates.

Because of the quick progression of technology in this field, hotelier chatbots are free, and also offer booking and reservation benefits other than the standard data work zone ones. We can want to see them put decisively by various hoteliers since they don’t require any coding and past specific data. Clearly, you ought to be meticulously as this can realize an appalling undertaking also. Some person needs to screen these talks and be incite to come back to the guest.

Self-Service

Self-service has transformed into an unmistakable decision in various endeavors. Ensuring to vanquishing the customer reinforce industry, it has accomplished customer advantage. People are familiar with using technology today. This is the reason hoteliers should consider swapping legacy answers for fundamental and dreary exercises in their relationship with robotized courses of action.

There is a technology (cloud PMS) respond in due order regarding diverse guest requests. By executing it, you won’t simply make your guests’ stay more pleasant, yet you will in like manner free your staff from these duties and enable them to furthermore upgrade your guests’ association. Basically, flexible applications that guests can use to attract with organizations, and what’s more with Hotel staff and divisions.

Committed Mobile Apps

A committed mobile application is another way to deal with streamline your communication tries. What is the convenience a given mobile application can offer to your guests? For instance, they can organize room advantage without getting the phone, design a sauna or a massage, check in or check out and so on.

Having a given versatile application is furthermore another extraordinary effort towards building a certified Hotel check, one that gives benefits that address the issues and wants of the forefront traveler.

Support for Smartphone’s

Because of mobile phones, communication has never been more streamlined and accessible. If you have to wonder your guests, you have to do your closest to perfect to enable them to continue utilizing their smart phones just as they were at home.

Guarantee that you have the best WiFi switches, adequate network scope on the premises, and information transmission tastefully appropriated over your network points. Make a point to state this on your website and electronic long range interpersonal communication stages, essentially in light of the fact that people join free WiFi in their online hotel look criteria. You can outfit basic Wi-Fi free with obliged information exchange limit and charge for higher transmission limits.

In-room Technologies

Have you seen how the best airline check-ins look like? People can sit back, relax, get access to the best possible internet connection and chargers. Make a point to dispatch diagrams and get some data about their wants.

It isn’t simply to get a handle on the whole new in fact proficient hotel mantra yet to enable the guests to interface with advancement in solitude terms. Remember, what is a cool gadget to some individual, is an inside and out requirement for someone else. Think your target showcase and pass on what is expected of you.

If you have to enable your guests to reliably talk with you and your establishment, you have to consider contingent upon splendid advances. Adroit motel development will enable your guests to associate with your organizations in a totally new, dazzling and basic form.

Would you return to a hotel that reviewed your fundamental tune and TV channel to wake up to? Clearly you would. In addition, this is exactly what keen cabin advancement has on the plate for hoteliers.

Digital Menus

Controlled by crisp out of the new achievements in the hotel technology field, digital menus bring yet another change to routinely used correspondence occupies in the hotel business – asking. In any case, is there anything other propelled menus offer other than the prominent straightforward asking for advantage?

Each ask for made by your guests will be secured in the central database. This information can be used to custom-tailor the experience for each one of your guests, in this way engaging you to pass on data-driven recommendations and empower your guests to see how much you to take care of their success. This will empower diners to deliberately pitch and upsell things and upgrade their organization, the guests’ inclusion, and livelihoods.

Technology for Keyless Practices

Room keys have been wound up being a to a great degree cumbersome plan over the earlier decade. This is the reason lodgings are starting to complete keyless motel advancement. While the guests will have the ability to open a door by methods for their mobile phone from any zone, you will have the ability to get imperative encounters into their stay and inclinations.

Blockchain Technology

Blockchain development has found its way into the agreeableness business. Starting at now, it is used to interface hotels with guests by engaging the principle decentralized markets. While this undermines some immense players in the business, for instance, Booking.com and Airbnb, hoteliers view this as a surprising opportunity to be more forceful by offering more direct settlement costs.

These were the fundamental 10 correspondence floats in cabin development. As ought to be self-evident, these are set to in a general sense reshape the hotelier business scene. It makes the feeling that none of these headways is obliged upon hoteliers, they fundamentally come as answers for the necessities and solicitations of present-day guests.

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How mycloud Hotel Property Management System Can Enhance Your Business

The hospitality business is one amongst the most lucrative business in the world. In any case, therefore, the competition is very serious in the market, and at times it is difficult to get perceived or to keep up your success and reputation without investing a lot of your time and effort in your resort property.

As a hotelier, you are required to have a productive team that can provide top quality services to attract in new guests, keep them satisfied and acquire, as well as to earn great benefits. Today every business is dependent on technology, hospitality is no less and today every traveler/guest utilizes technology to discover a property, comprehend its service offering, discounts and services in view of personalization.

Subsequently, in this article, we will focus on fantastic advantages of mycloud, a comprehensive cloud based hotel property management software solution can convey to your hospitality business, and in addition the effective features it offers.

Advantages of mycloud

There are various extraordinary advantages this software solution offers to your hotel:

It is utilized around the world – mycloud is one of the outstanding in-class solutions which is utilized by more than 1600 resorts from 35 countries around the globe whose business have bloomed because of this Innovative and easy to access and use technology.

It is easy to utilize – Many software systems require major complex installations or some assistance from the IT specialists with regards to installations, configuring or taking a system live and maintain. In any case, mycloud is easy to implement and utilize regardless of your experience, enabling you to save significant amount of time and cash.

In the majority of cases, employees are reluctant when they have to begin utilizing new technology, however mycloud is extremely intuitive, and has been designed on feedback from many hoteliers and actual users and comprehensive, so you can be certain that everybody will quickly grasp it.

Accessibility – One of the best advantages of cloud PMS solution is that they can be effectively accessed to regardless of where you are. Both you and your staff can access it remotely, on any device, platform as long as there is a web and Browser on the system.

Safety – When utilizing mycloud hospitality system for resort, everything is stored on cloud which implies that the greater part of your delicate information will be secure constantly. Regardless of whether something happens to your devices, everything will stay unharmed.

Customization – mycloud offers incredible sum parameterization and configuration, subsequently enabling business to map of their capacity and task on to the system and plan work processes in view of their service offerings.

Enables you to modify it as indicated by your interesting business requirements. It can easily configured address your issues, with no training necessary.

mycloud system will save you a lot of time – Implementing such resort management system to your business activities will enable you and your staff to save loads on time on time. You will now have the capacity to commit more time to what truly matters – conveying top quality customer encounter, while the technology deals with the rest.

Various interfaces – mycloud PMS has credit card processor built in, intended to deal with various payment gateways. Also, it offers in excess of 175 hardware and software interfaces.

Features

mycloud hotel system offers various incredible features, and we will mention probably the most important ones:

Front desk – The intuitive plan of this resort system empowers you to manage check-ins, check-outs, and reservations with no inconvenience at all. All the data about your rooms and your guests are stored in one central database, accessible for everybody in your business to see.

Inbuilt credit card processor – It empowers your guests to make their payments online in the most secure path possible, without the requirement for any additional programs and interfaces.

Repeat guest’s history – This feature gives all of you of the data identified with records and history of your guests which are useful for giving your loyal visitors more customized services based on their preferences.

Housekeeping – It enables you to check the present position of your property, the status of the rooms, and also the expected arrivals and departures which are listed in a sequential order.

Reporting and archives – All of the data about your accommodation business is incorporated into reports which can be printed, exported to various formats (.csv, .xls, .pdf), or can be viewed on your computer. Likewise, this feature offers offline reporting which is designed to send the backup of your reports every few hours.

Management Statistics – This feature will give you data related to current statistics, future occupancy trends, and all of the payments.

Travel agents and contracts – Helps you keep track and manage with your online travel agents.

Accounts receivable – Enables you to recognize all of your aging accounts and who owes you how much money.

Front office cashiering – You can discover your guests’ aggregate adjust in a matter of seconds, print and modify records, post, change or drop your charges.

Inbuilt e-distribution – mycloud has inbuilt e-distribution which provides advanced rate management, pooled inventory, restrictive allocations and availability management. These features help to increase revenue, avoid over booking and rate parity issue.

Social sentiment – mycloud has inbuilt social sentiment device which is exceptionally useful for resort property to track its reputation on the online. It has integration with different websites, for example, tripadvisor, yelp and booking.com where reputation plays enormous role to rank the posting of your property in their searches.

More than 175 Interfaces– Each property has one of a kind prerequisite which can be satisfied effortlessly if any hotel software offers adaptability to integrate 3rd party interfaces which are pioneers in their industry.

To sum up, picking the right software solution for your business will significantly decide its future success. mycloud is guaranteed to convey important automation to your procedures, better guest experience, and increased benefits over the long haul.

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Creating Technology Trends that Go Beyond Hotel PMS

The convenience business has encountered various alterations in the earlier decade, basically because of frequently propelling advances that completely changed the way we book hotel rooms and welcome the organizations that lodgings convey to the table.

Sometime prior, we were energized when a person from a hotel staff passed on a day by day paper to our room and offered to get us up at a young hour in the day, likewise welcoming us with sweet treats on the pads and a warm and pleasant smile. Today, all we require is the Wifi mystery key.

As new progressions build up, our necessities and wants keep changing, impacting motel proprietors to take their customer organization to the accompanying level and give the best customer experience. The path to an excellent hotel advantage is and constantly has been altered association, yet nowadays that infers something by and large not the same as ever already. What’s to come is positively here, so read on to examine the ways the convenience business is getting a handle on that future.

PMS as the Backbone of Effective Hotel Management

Moderately every motel proprietor these days relies upon a PMS (cloud hotel management software) to regulate and streamline the greater part of their step by step exercises and tenaciously upgrade their business. A web based hotel PMS has ended up being one of the must-have mechanical assemblies for lodgings with respect to supervising ordinary endeavors, especially dull ones that require unnecessary time.

Without a strong hotel programming, motel executives and other staff people would contribute a vast segment of their vitality stuck in loads of records or endeavoring to find their way through in a pack of Excel sheets. Without a fitting neighborliness programming, they would not have much time to revolve around giving their guests dumbfounding organization, also consider the modified advantage.

Regardless, rising developments are opening the approaches to abundance more open entryways for beneficial and intense hotel organization. They are exhibiting that there is a lot of potential past PMS programming.

This absolutely doesn’t infer that hotel programming has ended up being outdated. An inconceivable inverse, in order to take the full favored angle of neighborliness programming, you need to fuse it with new progressions that are changing the amicability scene. If you do that, you will reevaluate customer advantage and extend your salary, taking your hotel to an incredible level of achievement.

Planning PMS with Other Systems and New Technologies

Planning your warmth programming with other programming game plans is an essential progress for making your data more usable. When you have tremendous storage facilities of data, it can be extremely difficult to comprehend everything and manage all of the information you have access to you.

When you arrange your cabin programming with other basic systems that rely upon rising advances, you will approach dynamic dashboards that will enable you to have an unmistakable learning into each one of your data. You will have an aggregate point of view of your customers, knowing accurately what their necessities are, and you will effectively manage your assessing, headways, demand and motel division, accordingly essentially more.

What’s more, you will have the ability to make strong relationship with your customers and animate their immovability, since you can consolidate your hotel programming with nonstop particular instruments. In addition, you will approach reports, examination, and customer overviews and evaluations, all of which will empower you to improve your organization and drive more customers to your portal.

You can facilitate your benevolence programming with a POS structure, portion passages, CRM (Customer Relationship Management) system, CRS (Central Reservation System), accounting programming, Revenue Management System, Sales and Catering System, Wi-Fi, Mobile Check-In Check-Out programming, electronic locking structure, consequently various additionally programming courses of action.

The Rise of AI and Chatbots

Fake awareness, or AI, is thoroughly transforming the neighborliness business, engaging hoteliers to manage distinctive limits that require a lot of time and effort. AI-driven programming game plans quickly and enough aggregate those limits, giving precise data examination and acclimating to customer correspondences, with the objective that they can give the dumbfounding altered organization and tailor everything to specific customer needs.

Joining your cabin programming with AI courses of action will save you stores of time and money, increase your capability, discard the risk of human bungle, and result in extraordinary customer advantage.

The most generally perceived of AI applications in the warmth business needs to do with chatbots. Chatbots are superb concerning customer advantage, as they can talk with people ceaselessly by methods for online talk or direct educating organizations, outfitting them with minute and material answers for their request each moment of consistently.

As needs are, chatbots are totally extremely valuable to hoteliers, as they free up time for the front work zone and give smart response times that customers expect. Likewise, they give them modified advantage and basically enhance their experience, since they rely upon modernized thinking, that is, NLP (Natural Language Processing) and machine learning.

The Power of Mobile

Adaptable advances are vital for the destiny of warmth since they in a flash attract motel guests and outfit them with different options for heavenly hotel learning. Flexible is especially essential to twenty to thirty-year-olds, as they have to use their mobile phones to book a hotel room, pay for the room, take a gander at it and check of a motel, orchestrate room advantage, examine extravagances, and talk with hotel boss.

Enabling hotel guests to faultlessly use their mobile phones for all open in-room organizations is the thing that can profoundly upgrade their motel experience. It can empower them to shape a stunning impression of a cabin that would make their stay extremely unfathomable, and also impact them to need to return again and value the hotel’s perfect organization.

Adaptable mix with your cheerfulness programming opens the best approach to essentially a more noteworthy number of potential results than just holding and taking a gander at and of your motel. It engages your guests to scrutinize through the menu on their phones and easily make a demand to be passed on to their room.

They can in like manner use their PDA for all the in-room diversion (TV, DVR, et cetera.), and to pay for the in-room advantage and talk with your motel staff continuously. They never need to leave the space to get the organization they require, which is extraordinarily useful and precisely what travelers nowadays expect.

Engaging flexible access to your cabin writing computer programs is crucial for your staff as well, as they can get persistent information on their contraptions and basically enhance the guest experience. They oughtn’t to be appended to the front counter or some other spot remembering the ultimate objective to pass on the brisk and incredible organization. They can get to your hotel PMS from wherever and take orders, charge each in-room advantage, direct housekeeping, manage lodging restaurant organization, and generously more.

This is the reason lodgings need to send compact pleasing motel programming plans, and furthermore, create adaptable applications for considerably more unrivaled experiences. For instance, Hilton Hotels and Resorts has a compact application that enables their guests to book their stay, make room requests, take a gander at specials, and even open the door.

However, another splendid cabin programming joining that every hotelier should consider WhatsApp Business. It is an Android application worked for a steady joint effort with customers, and it is perfect for sending inviting messages to every hotel guest, familiarizing them with each one of the organizations you offer, outfitting them with lively answers all the live long day, and offering access to your business profile that grandstands your site, address, and email. This application goes past convenient in that you can send and get messages on your work zone.

As ought to be self-evident, new advances offer stunning open entryways for influencing a complete guest to experience. The inevitable destiny of sincerity obviously goes way past a motel PMS, however hoteliers should not just look past it, yet rather interface it with all the vital tech decisions that are rapidly taking the cabin foundation to an incredible level.

Everything considered, the human touch still remains the most basic factor for the productive motel organization, so finding the right amicability among development and human touch should constantly be the best need of every last cabin proprietor.

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Why Artificial Intelligence is Important for Hospitality Industry?

“We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten. Don’t let yourself be lulled into inaction.” – Bill Gates

As computer technology being highly developed, Artificial intelligence (AI) is now becoming more dependable, by strengthening its stand within the business world. Indeed, Accommodation business which is driven by customer demand is increasingly using AI to carry out every changing guest facing tasks. In this post, we understand the ways in which artificial intelligence is dominating the hospitality business and helping hoteliers to make the most from direct bookings.

What is Artificial Intelligence?

Artificial intelligence is a concept that existing since 1950s that refers to performance of seemingly intelligent behavior by the computer machine. In recent times the AI technology has advanced so much that it can be considered reliable to be deployed for essential business tasks.

AI refers to the computer processing tasks that were by traditionally considered to require concepts like automation and big data for performance.

Nowadays, the information of guest data with combined efforts of computer technology is providing huge space for AI, which can be utilized from basic guest service, personalization tasks to more complex problems, Today AI is integrated with hotel software and it can even be used for sales processes, direct bookings, revenue management and direct messaging. .

Need of AI in the hospitality industry?

AI is playing a crucial role in the hospitality industry, mainly because of its capability to carry-out primary human functions at any point of time. This in turn is saving significant money, eliminating human error and delivering superior service.

This is because, guest service is a crucial part of the hospitality industry, with accommodation properties often win or fail based on the way they delight their guests. The potential to improve this aspect was almost endless by using artificial intelligence, ranging from better personalization to customized recommendations.

One of the key guests service challenge for hospitality business was responding to the customer query quickly and artificial intelligence provides answer for tackling this problem. In fact, it has the capability to assist with tasks like data analysis and by collecting data they can effectively learn and adapt to interact with customers.

How to use Artificial Intelligence in Hospitality Industry?

Even though the use of AI in the hospitality industry is still in early stages, the AI already has several practical applications, few are highlighted below.

  • In-Person Customer Service

A perfect example of AI in the hospitality sector is the use of AI to deliver in-person guest service. We already see the potential in development of robots using artificial intelligence. We see few robots already deal with basic customer-facing situations.

To prove the above statement, there is an AI robot being employed by Hilton named “Connie”. This robot provides tourist information to their guests who interact with it. It is also able to learn from the human interaction and is able to adapt to the individual, which means it will get better as more & more guests interact with it. Impressive, isn’t it.

  • Messaging & Chabot’s

The most obvious way of deploying artificial intelligence within the hospitality industry is for facing guest service. Particularly the technology is extremely promising when it comes to responding to simple questions and requests by direct messaging and online chat service.

For instance, AI chatbots are frequently utilized on Social media platforms, for each question asked on social media can almost get an instantaneous response at any time or day. This is very important to hotels, because hotels need to provide this type of response all time, which is almost impossible to maintain with human -human interaction.

  • Data Analysis

Thanks to AI Technology which has been a boon to the hospitality sector by processing huge amount of customer data which can be available from Hotel PMS. This technology has made the Hotelier to better understand its customers better and plan their strategies accordingly.

Best example for data analysis is set by Dorchester collection “Hotel chain”, which made use of Metis AI Platform to collect data using surveys, online reviews and then using AI technology they analyzed the overall performance.

Adopting hotel AI platform means investing in customer satisfaction and your brand’s development. While the customers get to enjoy the convenience of 24/7 fast and easy interactions, hotels can gain the much-needed competitive edge.

In fact, AI improves the efficiency, reputation, and quality of service, which is why it will soon change the industry standard and a must-have tool for growing hospitality businesses.

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Social Media Marketing for Independent Hotels & Resorts

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Want to take your Independent Hotel or resort to next level using Social Media?

Using Social media marketing technique effectively will help you see increase in bookings, Returning guests and potential growth of your independent accommodation property.

By using social media platform to engage with your customers will increase awareness about your Hotel and also will encourage online users to book your property on their next vacation.

Below we share top tips to take your social media marketing to next level.

Knowing your guest

Any guest nowadays before booking a stay will probably have done some research online to pick the right option for them. By using Face book, Twitter or Trip advisor you have the capability to understand how the guest perceives your property.

First you have to understand the type of guest, is he for business or leisure, Single or family. Then determine what you want to convey a romantic, action, luxury or budget vibe? It is very important to get the message straight from the start because it is important to set the tone which can be used across all social media platforms.

Once Hoteliers pen down this demographic, guest’s need to be rewarded with special discounts for following you on social media. Also you can request guest to write for you on a travel blog or share their experience in Social Media & Trip Advisor.

Face book Marketing

Facebook is a powerful social media tool with over 2.07 billion active users, which is pretty much useful to increase your revenue & occupancy when used wisely. Guest’s get excited when they are engaged in the posts, contests and offers etc. Below mentioned are few tips to get new customers and also engage with returning customers.

  • A Photo is worth thousand words, It’s more important to choose a cover photo that reflect the location, season & brand message to guest.
  • Display as many Photos as possible – Post as many photos possible so your guest gets a detailed idea of their upcoming vacation. Also this will let guest know why you are awesome all year around.
  • Special promotion – Offer a special discount or offer to each new follower, such discounts can encourage guests to be interested in your services. Also organize contests which can offer them extra incentives by sharing with friends. Use contests to collect user information such as Name, email or contact number for future promos.

Instagram

Instagram is one of powerful marketing tool & can prove very beneficial if used correctly. Hashtag is the key to success while using instagram.

  • Trending Hashtag – Identify the current trand and what people follow can increase the Hotel & resort awareness to a large extent. Timing is the key here, Use right hashtag at the right time to target right people.
  • Niche Hashtag – Using Niche Hashtag can be used to target specific people encouraged to book a hotel. For example if you’re a theme based Hotel like Ski Resort in Canada, Find the Location-based Hashtags and build content using those keywords. This will give you great opportunity to target the specific people who are interested.
  • Contest Hashtag – Contest’s gets people excited to show how they are interested in your services, amenities and the location. Encourage guests to take Photos of their awesome moments and share with their circles and offer incentives or discounts for best captured moments. Whether they win or Lose, for sure they will remember the moment they shared.

Twitter Marketing

Twitter is one platform where guest shares there experience with their followers and generate referral. It’s also offers a great exposure to let your guests know what your property is offering. So how do you get your message right in less than 280 characters?

  • Include Links to promotion – Share the suitable amenities you offer for the dates you are looking to get booked by the guests with link to booking.
  • Promote Events – It is important to share any special events or holiday happening around the property to get those people eager to book your property while attending the event. Also use Hastag’s to make it easy for users to find your information.
  • Time your tweets – Since tweets are immediately shown online to your followers, It’s very important to time the tweets. A good time to share your tweets is when people are online and checking tweets like breakfast, Lunch & Dinner.

Trip Advisor

When it comes to Hotels, Tripadvisor is the important tool used by travelers to compare best Hotels & decide where to stay. It also gives them a chance to review and share their opinions with their connection. Trip advisor allows Hotels mention their Hotel description, available amenities and upload their Hotel picks.

Guest can narrow their search based on destination, property category like B&B, Hotel or specialty lodging, Star category etc. The Hotels get ranked within this narrowed list and further there is also option to compare pricing & availability in various e-distribution channels. So it’s equally important to ensure pricing is accurate and to date.

Get a free consultation from mycloud Product expert to know how a hotel automation solution can help to take your Hotel to next level.

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Top Hotel Technology Trends for 2018

Gone are the times, where hotels & motels business was a place for travelers to lay their heads away from home. But for anyone who is in the industry for recent years will know the role of technology and how it is drastically changing the hospitality industry.

Most activities are relying on technology directly or indirectly, which makes IT more important for Hotel operations and guest experience than more before.

So here we share few top Hospitality technology trends in hotel business today. Think of which makes sense to you and if you see an opportunity go out and begin planning accordingly. After all, in hotel business every advantage counts.

  1. Social Listening – Guest share lots about their stay experience, but they always don’t say it directly to you or on feedback forms. Also the hospitality business is mostly influenced by word of mouth and online reviews every day. This is one of the most important trends in upcoming years for hotels to invest in social listening tools. Social listening tools will help hotels understand the guest behavior and jump into a conversion with guest. Some of the social listening tools also help you gain competitive edge.
  2. High Speed Internet – Whether they travel for business or pleasure nowadays guest bring every bandwidth sucking device like smart phone, Tablet, laptop, e-reader they own. Guest expects to connect all these devices quickly and reliably as they used to get connected at home. It’s a huge strain and one of the many best hospitality brands are working on. The demand for bandwidth in hospitality is only going to grow.
  3. Service Automation – Today guest prefer technology over the human interaction for simple tasks. Remote check-in & check-out is the most popular and hospitality technology businesses and hotels have started working together with apps that lets guest order and services right from their smart phones and tablets. The service automation is becoming the basic guest request and this can be done by right automation technology, which will enable staff to concentrate on enhancing guest experience.
  4. Demand for extended stay will continue to grow –Airbnb will continue to be threat to the Hotel industry, but reality is that Airbnb is equating the evolution of the hospitality market in the modern day. This has made an outside impact to think about how we travel.

The extended stay segment is focusing on future expansion with room revenue of close to $11 Billion in 2016.

  1. Expansion of technology in Revenue ManagementThe technology is constantly changing and is ever evolving with the recent one being increased presence of automation. Revenue management system with automation has added advantage and most preferred by Managers. Automation increases the efficiency and helps managers focus on strategy & driving profitability.
  2. Increased direct Hotel Booking – Hotel managers know that key area to drive profitability and to steer guests away from OTAs & book Hotel directly. This increases brand loyalty and regenerates business. It also offers a unique opportunity for marketing the Hotels directly to customers, it also offers deals and up sell additional room services and room upgrades. These can be managed by budget-friendly hotel software which can cloud-based or on-premises.

OTAs are one of the important sources for a Hotel reservation, but they only come next to the direct bookings for a hotel that is looking at maximizing profit seriously. But why guest need to book directly on the Hotels website, is there a benefit if guest book directly instead of an OTA? What are advantages is the one area the Hotel Managers need to concentrate and focus to get guest’s book direct.

  1. Data will still be a game changer– One of the main trends of 2017, we are at the end of another year, but for lots of hotels, data is still under –appreciated and under used. In a hotel industry where providing great customer service is always a key factor and in a industry where guests are highly demanding and have high expectation utilizing data effectively has a very high impact on how hoteliers provide customer service. To get to know guest better customer behavior data is the key to provide unmatched guest service which ensures building brand loyalty.
  2. A continuing shift in focus of mobile – As the year marked yet another significant rise in mobile interactions and bookings and is said to be evolving in the upcoming years. 2018 will see a sharp rise and greater transactions via mobile devices. Mobile responsive websites and booking sites that delivers high performance will notice a significant rise in revenues.

For this reason, Managers will be planning to ensure that hotel websites are updated constantly and are optimized to deliver unmatched customer engagement, performance.

2018, will be one of the action packed year for Hospitality business. We have mentioned some of the important trends that is to be coming into hospitality technology. We wish these trends will help driving success to your Hotel Business.

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